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As marketers, we know how critical it is to have a business Facebook presence, but we also know that it’s becoming increasing challenging to stand out among our peers. Marketers need to be smart in terms of how they grow their audience and business through Facebook. Here are Some smart Facebook marketing ideas to help you stand out in the crowded social sea. 1) TARGET AN INSANELY SPECIFIC AUDIENCE: The super-sophisticated level of ad targeting is one of the main reasons to be excited about Facebook marketing. Hopefully, you’ve dedicated time and resources to analyzing your customer base and forming buyer personas; now you can put those personas to use and go after the people that are most likely to be interested in your products or offerings. 2) TARGET THE LEADS YOU ALREADY HAVE ON FACEBOOK: In addition to focusing on insanely targeted audiences you should also be crafting ads to the contacts you already have, but in an even more personalized way. For instance, let’s say

WHAT DOES FACEBOOK MEAN TO YOUR BUSINESS? It provides an excellent opportunity to reach the audience with a more personal approach… HOW DO YOU BENEFIT FORM A FACEBOOK PAGE? EFFICIENT CHANNEL OF COMMUNICATION - You engage you’re customers in a one-on-one format which creates a long-term, interactive platform. Therefore you are providing a long-term sustainable business. MARKET RESEARCH - It increases the exposure to potential customers. SAVE MONEY - The expenses of marketing are much less. CENTRALIZE YOUR AUDIENCE - It serves your mission on a more interactive level as well as a place where you can build your business. DRIVE TRAFFIC TO YOUR WEBSITE - Serves as a funnel that links your blog post and pages together as well as putting a link to your website. TARGET MORE EFFECTIVELY - Reaches out to new potential customers that falls into your demographics appeal. BUILD BRAND LOYALTY - To be honest about your product / service that will increase the trust in your custom